Blog

“South Carolina’s George Washington, Seeking Continuity and Legacy”

When I speak with people about the idea of “wisdom in our own backyards,” I often think of a proud elderly man I met twenty years ago on a rural island off the coast of South Carolina, who was fiercely determined to retain ownership of the land that had been purchased by one of his…

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“What a Retired Schoolteacher Taught Dan Quayle”

Back in June of 1992, the furor in the press blew a silly (and no doubt embarrassing) incident quite out of proportion, and twenty-five years later, former Vice President Dan Quayle has probably still not “lived it down.”  My intention in this blog post, however, is not to focus on the day when Quayle visited…

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How Serving as a New Year’s Resolution Resource Can Grow Your Business

It’s that time of year again, and as much as producers and reporters pride themselves on coming up with new and innovative story ideas, certain perennial themes continue to dominate the thinking of these journalists, as they look for story ideas each and every holiday season.  Yes, I’m referring to stories and interviews that help…

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Your Oscar-Worthy PR Campaign

It’s an opportunity for Hollywood’s top talent and filmmakers from around the world to express their creativity, deliver a compelling story and engage the attention of a wide audience.  I’m not talking about the films themselves, by the way, but instead about the marketing campaigns that precede the Oscars every year as the esteemed members…

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Let’s Take a Look at the Replay!

The idea of being featured in a live interview — whether it’s one that’s featured on a nationally broadcast show like “Good Morning America” or one on a local radio station — is certainly exciting, knowing that many people who are unfamiliar with your message will have a chance to hear it for the first…

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How Leadership Qualities Can Boost Your Public Relations Results

  Gaining the attention of media gate-keepers and persuading them that your story is one their audience needs to hear can often be quite a challenge.  Now, while so much public attention is focusing on the leadership qualities offered by various political candidates and business leaders, this is an excellent time to discuss how these characteristics…

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Making a Difference

Those who have taken a close look at my home page or my business card immediately note the “tag line” I’ve chosen for my business — “Connect, Communicate, Change the World.”  This is my way of letting people know that in my work in the public relations field, I like to place an emphasis on…

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Public Relations and Holidays

When it comes to the story ideas that get “the green light” from the executive producers of television shows and the editors of newspapers and magazines, there’s a bit of a paradox that continues to fascinate me.  You might expect the producers at the network morning shows and the editor of your local newspaper to…

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What My Dog Can Teach Us About Effective Public Relations

For more than eight years now, I’ve shared my office with a charming 13″ Saddleback Beagle I call “Lilly the Wonder Dog.”  Over the years, my children have had plenty of fun with Lilly, but it has become increasingly clear that her calling in life is to support me as my Executive Assistant.  I recently…

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Who’s in Your Circle?

In my public relations work, I encourage my clients to give careful thought to who’s in their circle, and how they might reach an even wider audience by expanding their circle of contacts.  (My friend Chris Brogan has said that it can be useful to look at the relationships in our lives in term of…

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