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Announcing: “The Best-Kept Secrets of Public Relations” — Free Masterclass

To join Tom for a free one-hour Masterclass — “The Best-Kept Secrets of Public Relations” — on Tuesday, October 26 at 8:00pm EDT (5:00pm PDT) — register here: https://tommartinmedia.ck.page/78b5d60547

4-Week “Do-It-Yourself Public Relations for Authors” – Online Course – Special Pilot Program!

For more than 30 years, Tom Martin has supported authors in connecting with national audiences — first as a producer for CBS News, ABC News and CNN — and more recently, in his role as public relations strategist. Authors working with Tom have been featured on “Oprah,” ABC’s “Good Morning America,” CNN and many other…

Personalized Public Relations Coaching — Year-End Special Offer!

For millions of individuals worldwide, 2020 has been the most challenging year of our lives. This has led some people to withdraw and retreat from the world. For others, they feel compelled to share their wisdom with the widest possible audience. If this latter description applies to you, I invite you to join me for…

Tips for Using the “New Year’s Resolution” Angle as a PR Strategy

It’s tempting to think that perhaps after all these years … decades … seemingly centuries … journalists may finally have tired of the idea of structuring segments and articles around the theme of “New Year’s Resolutions.” I’m here to assure you that this perennial theme is still going strong, and I have a few tips…

“South Carolina’s George Washington, Seeking Continuity and Legacy”

When I speak with people about the idea of “wisdom in our own backyards,” I often think of a proud elderly man I met twenty years ago on a rural island off the coast of South Carolina, who was fiercely determined to retain ownership of the land that had been purchased by one of his…

“What a Retired Schoolteacher Taught Dan Quayle”

Back in June of 1992, the furor in the press blew a silly (and no doubt embarrassing) incident quite out of proportion, and twenty-five years later, former Vice President Dan Quayle has probably still not “lived it down.” My intention in this blog post, however, is not to focus on the day when Quayle visited…

How Serving as a New Year’s Resolution Resource Can Grow Your Business

It’s that time of year again, and as much as producers and reporters pride themselves on coming up with new and innovative story ideas, certain perennial themes continue to dominate the thinking of these journalists, as they look for story ideas each and every holiday season. Yes, I’m referring to stories and interviews that help…

Your Oscar-Worthy PR Campaign

It’s an opportunity for Hollywood’s top talent and filmmakers from around the world to express their creativity, deliver a compelling story and engage the attention of a wide audience. I’m not talking about the films themselves, by the way, but instead about the marketing campaigns that precede the Oscars every year as the esteemed members…

Let’s Take a Look at the Replay!

The idea of being featured in a live interview — whether it’s one that’s featured on a nationally broadcast show like “Good Morning America” or one on a local radio station — is certainly exciting, knowing that many people who are unfamiliar with your message will have a chance to hear it for the first…

How Leadership Qualities Can Boost Your Public Relations Results

Gaining the attention of media gate-keepers and persuading them that your story is one their audience needs to hear can often be quite a challenge. Now, while so much public attention is focusing on the leadership qualities offered by various political candidates and business leaders, this is an excellent time to discuss how these characteristics…